Driving the Future of Road Safety and Advertising

About Us

Why Road Runner Media?

In a world of clicks, likes, and page views, Outdoor advertising is more of a core media buy than ever before. Outdoor immerses audiences with advertising wherever consumers live, work, travel, and play.

As an industry we have always embraced change – evolving, transforming, and disrupting. As a result, Outdoor is the fastest growing traditional media in America – more than TV, radio, and print. Outdoor thrives because it is anything but traditional.

Road Runner Media provides real, powerful, advertising.

Innovation

Road Runner Media is proud to introduce you to the Next Big Thing in media. Truck-mounted Outdoor displays that showcase your logo, brand or advertising throughout the day, evening and all right in front of your target audience.

But we are more than just a new media type, our technology enhances safety and can save lives.

Technology

Currently, the vehicle indicator lights (braking, left/right turn signals) on the back of delivery trucks, buses, and big rigs are small, placed low on the truck, and can be easily obscured by cars in front of you when driving. Now, imagine your brake lights, turn signals and emergency flashers displayed on a fifty-five inch (55”) display, on the back of the truck, and can be seen in excess of fifty (50) car lengths away!

We call it our Vehicle Operational Indicator Display (“VOID”), a fully patented technology that displays “braking” when stopping, “turning” when an indicator signal is engaged, and “hazard” when the emergency flashers are engaged. This safety feature provides ample notice to drivers hundreds of feet behind the truck.

In addition, there are a number of other uses for our technology to help others, improve safety, and save lives. We provide local authorities, law enforcement, and governmental agencies the opportunity to utilize our technology to communicate Public Service Announcements, disaster relief activities or amber alerts by periodically interrupting our messaging to communicate and direct the public as needed.

Functionality Features

• Vehicle Operational Indicator (VOI)

• Displays braking, turning and emergency flashers

• Public Service Announcements

• Amber Alerts

• Emergency Response Announcements

• Road Closures

• Evacuation Directions

• Shelter Locations

Bottom line, there has never been a more efficient and effective way to communicate to your target audience than with Road Runner Media.

Road Runner Technology: Safety at Work

Fleet of Siemens commercial cargo vans equipped with our patented Digital Brake Light

 Road Runners Solutions are Proven

Road Runners Digital Brake Light (DBL) and Content Management System (CMS) have been deployed and proven in large metropolitan markets throughout the United States

Our Commitment

Meet the Team